Culture Shock PH is a travel group that advocates appreciation and preservation of Filipino culture, heritage, and history through guided tours around the Philippines. The project is to help promote heritage tours to a younger market.
RESPONSIBILITIES
RESPONSIBILITIES
Branding
Photography
User Experience Design
User Interface Design
Visual Design
Photography
User Experience Design
User Interface Design
Visual Design
LOGO REDESIGN
From its original design, the icon of a tarsier (an endemic specie in the Philippines) is still used its main glyph. The typography and colors were replaced to brighter tones.
CUSTOMER FEEDBACK
Comments and suggestions were gathered from every tour participant about the services and interaction points that led them to book tours with Culture Shock PH, which includes promotional materials in social media and print–all of which were also designed by me.
PHOTOGRAPHY
As photography will play a big part in the overall brand, especially the website, I was brought in every tour to capture the highlights of each trip that Culture Shock PH offered.
VISUAL DESIGN
To help make heritage tours more appealing to a younger demographic, the use of bold colors and typography matched with interesting images were used on the company’s branding and booking site.
CHALLENGES
Development was supposed to take place mid 2020, but due to the global pandemic, this project had to be put on hold.
